Building Blocks
Our content strategies include information architecture, plain language, and design principles to ensure your content ecosystem is organized, current, and accessible.
Let's start building together!
Contentiful offers three avenues for collaboration and support:
- Advisory services focused on research+discovery and strategy+planning when you need help mapping things out
- Done-for-you (DFY) implementation when you need surge support to get things done quickly
- Training and knowledge transfer to ensure your team's information environment is less siloed and more accessible
You decide how much or how little you want us to engage.
Goals we help you achieve:
- Save time, money, and resources.
- Build stronger relationships, increase loyalty.
- Facilitate informed and strategic decision-making.
- Provide personalized experiences.
- Identify and resolve issues faster.
LEARN: Research and discovery*
Collecting strategic knowledge for analyzing project capabilities

- Assess your current-state content and information environments.
- Prepare recommendations for you to achieve your future-state goals.
- Research and analyze communication obstacles and challenges.
- Develop roadmaps that guide you through communication opportunities.
*Roadmap Session (included)
- Content audits
- Content crosswalks
- Content inventories
- Data analysis
- Gap analysis
- One-page summaries
- Research
- Roadmaps
Related materials
EXPLORE: Strategy and planning
Defining and implementing content strategies and frameworks

- Identify communication strategies for your targeted audience and outlets.
- Develop communications plans to disseminate key information effectively.
- Create and implement an internal communication strategy that ensures your audience understands the intended direction, goals, and initiatives.
- Deliver innovative and creative communication campaigns to support a hybrid workplace model.
- Monitor and evaluate the effectiveness of your strategies and plans and recommend improvements.
- Establish and track metrics that show the impact of communications, message alignment, and engagement while drawing meaningful insights from data analysis.
- Business justifications
- Communication plans
- Competitive assessments
- Implementation plans
- Operational plans
- Project proposals
- Project rationales
- Strategic plans
Related materials
ACCESS: Plain language and accessibility
Supporting accessibility for technologies, content, and other digital products

- Develop 508- and WCAG-compliant documentation and website content.
- PDF accessibility check and remediation.
- Apply plain language principles to improve readability.
- Follow principles of design to improve accessibility.
- 508-compliant documents
- Accessible formatting
- Best practices
- Process documentation
- Standard operating procedures
- Training