Contentiful's flagship resource

Making the case for content architecture

A quick-start guide to developing, designing, and managing your content and information environment.

Simply creating more content is unproductive

Most of us are too busy working, managing social media accounts, and fostering client relationships to monitor the quality and effectiveness of the content we produce.

Content architecture offers a solution.

Apply the strategies and tools detailed in this guide to assess the state of your content. Also start strategizing about your immediate, near-term, and long-term needs.

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Developing quality content is a choice

Great content is built on the foundation of four characteristics:

Customer-focused
Deliberate and intentional
Informative and effective
Plain and simple

Incorporating these elements into your strategy means more reliable, quality content.

Get the guide today

Content architecture involves creating, designing, and managing content along with the systems for information retrieval, sharing, and more. It covers both the big picture and the details, and it clarifies the relationships between different content.

Download a copy of the Content Architecture Guide, which was developed with you in mind. The guide's goal is to help you understand how to architecture your content and information ecosystem — from developing quality content (using plain language) to managing and maintaining your content for easy retrieval and reuse.

Download now