Principal Consultant

The Contentiful Story Starts Here

I started my company as Summit Publication Design in 2006, and for a little more than a decade, focused on page layout, technical writing, and proposal development. I rebranded in 2018 to Contentiful Strategies with a more strategic focus on content architecture — a “content mothership” 🛸 that uses my Frame+Foundation™ strategy.

About Me

Hi, I'm Donna Creason!

I'm a former software developer turned communication specialist. I work with engineers, developers, and architects to help make their “tech-talk” make sense and look good.

I don't do much coding or programming anymore, but I understand system and software development. Tech professionals look to me to clarify, organize, and beautify their often-complex information environments. 

“Work your magic, Donna,” they tell me.

Instead of working with code, now I architect the voluminous amounts of content being produced to:

• Document agile business and development processes.
• Describe cloud-based SaaS/PaaS/DaaS platforms, environments, and solutions.
• Win business by responding to private, commercial, and government proposals.
• Translate technical jargon into plain language for broader accessibility.

Focused on efficiency

I choose the most efficient path—working to provide my clients with the best outcome, while saving time and money.

That's why I start every project with a thorough review of all existing material, including your company's marketing collateral, company history, client list, and other relevant information. From this initial deep dive, I can quickly and effectively determine:

1. What content can be reused
2. What needs editing (a few nips and tucks)
3. What needs rewriting

I have helped many of my clients close sales and acquire new work with industry-recognized companies like HP, Motorola, U.S. Air Force, Chevron, Kaiser Permanente, Timex, NASA, NOAA, and others.

A unique tech-creative skill set

I help you define, strategize, develop, and organize what you need to produce the most exceptional content possible. I deliver what I promise, consistently. You’ll be hard-pressed to find another content professional that can provide the same level of quality and reliability. My unique skill set allows me to:

• Become a first-hand user (a beta-tester of sorts) of your product, service, platform, or solution.
• Put myself in your customer's shoes and help you quickly understand and meet their specific needs.
• Be hands-on and comfortable working with highly technical, cross-functional teams in a fast-paced environment.
• Ensure clarity, consistency, and quality across all content deliverables and formats.

• Translate SME information and product capabilities into clear effective content that target personas can use with ease.
• Collaborate with designers, developers, product managers, and key stakeholders to oversee the user experience—from feature conception to launch.
• Recommend and create content for a high-visibility initiatives (that includes working with geographically dispersed stakeholders).

• Clearly communicate conceptual ideas and design rationale.
• Help improve processes, methods, and tools for how content is created, delivered, and maintained.
• Create scalable, repeatable processes that will drive your content strategy in the current year and beyond.

Let's connect

If any of this sounds like your cup of tea ☕ and you’d like to see if we can work together, that’s awesome! Click the button below to start the conversation.