The best communication asset in today’s digital culture is intentional content
Our purpose
In our hyper content-driven world, many businesses, government agencies, and independent professionals overlook the importance of “words.” How to use them correctly. How to use them sparingly.
Quality content is one of the best power tools you have in your communication toolbox.
Many are still operating under the premise that quantity is more important than quality. Unfortunately, this perspective overlooks the true purpose of communication and misses out on real engagement with clients, customers, teams, and end users.
At Contentiful, we focus on strategic communications and content architecture—a big umbrella that integrates design, development, and management.
We provide “strategies” to help executive leaders, managers, developers, project teams, end users, designers, and others develop quality content and useful information environments.
Our cornerstones
- Mutable, we adapt to unpredictable and varied needs.
- Viv, we bring life (viv) and positive energy to every project.
- Visionary, we create tangible strategies for using content across varied platforms.
- Malleable, we shape and mold content to be useful and sustainable.
Our beliefs
- Technology and design are not mutually exclusive; both require creative problem-solving.
- Things can be beautiful and functional at the same time.
- You should leave things better than you found them.
Donna M. Creason Your communication expert
Owner + Architect + Consultant
Strategically condense content to produce clear communication.
This is the vision Donna applies to every project. Drawing on 25-ish years of experience in computer information systems, communications, content architecture and design, training, and knowledge transfer, Donna is comfortable thinking outside of the box and coloring within the lines. Her passion is equipping clients with solutions and tools that help their communication and information initiatives work for them not against them.
Contentiful also maintains a multi-disciplined team of consultants ready to apply their skills and capabilities to helping our clients enhance communication and improve their content ecosystems.
We're intentionally nimble, but generate big results. We operate by a set of values that guide the way we behave and how we deliver: autonomy, trust, support, and a strong work ethic.
Our journey
2006: Donna started as a freelance technical writer and page layout specialist.
2009: Donna became a certified Technical Communicator (Clemson State University) and an accredited proposal management professional (APMP Certified-Foundation).
2012: Summit Publication Design, LLC is born. Started as a full-time solo-preneurship, including proposal development services.
2018: Rebranded to Contentiful Strategies, LLC. Offered a more strategic and holistic approach to solving various communication, user experience, and design challenges.
2024: Streamlined and reorganized offerings into four strategic building blocks: Learn, Explore, Build, and Access. Refreshed company website to reflect a new approach to content architecture.
At Contentiful, we:
- Specialize in the art and science of information architecture.
- Provide strategies and solutions that balance design with usability.
- Help our clients define, structure, and manage useful content and information environments.
Our longevity is supported by repeat clients and quality referrals who value a personalized, pragmatic approach to content and information management.
Our mission is to be a pioneer in content reduction and organization. By helping our clients "say more with less," Contentiful continuously evolves into an industry leader in transforming the information and content landscape.
Tackling your most critical content challenges, holistically and sustainably
Because we begin with the end in mind, our approach distills clarity. Our clients have partnered with Contentiful to swap the chaos for a well-thought-out roadmap that yields repeatable results and a better night’s rest. 😴